Bachelor Of Business (Marketing)

Bachelor Of Business (Marketing)

Bachelor degree
36 months
Application deadlines: November 15, April 15
Full-time
Intakes: February, July
International tuition: A$31,000
Domestic tuition: A$10,958

Program overview

UniSA Business School is in the top one per cent worldwide and has been awarded an overall five stars for excellence in the QS Stars Ratings 2018. During this course students will explore the fascinating world of consumer psychology and the scientific laws of brand growth, learn from experts who advise brands like Google, Kellogg’s and Unilever. Students will also have an opportinity to apply for a Vacation Research Scholarship with the Institute and become involved in world-class research, participate in industry projects for real clients, complete an internship and attend advanced masterclasses, connect with our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.

Study options

Study options
This program can be done
On campus

Requirements

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission: 1. Recent secondary education. Meet any prerequisite requirements with a minimum grade of C- or equivalent and qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or complete secondary qualifications equivalent to SACE, or complete the International Baccalaureate Diploma with a minimum score of 24 points. Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects. 2. Higher education study: complete or partly complete a recognised higher education program at a recognised higher education institution, or complete at least four Open Universities Australia (OUA) courses at undergraduate level or above. 3. Vocational Education and Training (VET): complete an award from a registered training organisation at Certificate IV or above. 4. Work and life experience: qualify for Special Entry, or complete a UniSA Foundation Studies program or equivalent, or hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past. In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English. English language test: IELTS total 6.0. Notice: each country has extra specific requirements. Students can progress onto year 2 of this program, if they complete One-year Diploma of Business at the Eynesbury college - https://www.eynesbury.navitas.com/programs/one-year-diploma-of-business or Two-stage Diploma of Business at Eynsbury college - https://www.eynesbury.navitas.com/programs/two-stage-diploma-of-business-studies.

Career opportunities

Careers to consider: Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels. Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets. Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors. International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies. Market analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data. Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales. Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand. Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys . Commercial planning adviser: building relationships and account management; sales planning and developing business plans; developing marketing initiatives.

Campus location

Adelaide , Australia

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