Bachelor Of Marketing And Communication

Bachelor Of Marketing And Communication

Bachelor degree
36 months
Application deadlines: November 15, April 15
Full-time
Intakes: February, July
International tuition: A$31,000
Domestic tuition: A$10,958

Program overview

UniSA Business School is in the top one per cent worldwide and has been awarded an overall five stars for excellence in the QS Stars Ratings 2018. During this program students will take specialised courses in business management, strategic marketing, communication and public relations, connect with our in-house Marketing Clinic and provide advice to small businesses under the supervision of marketing experts, learn from the same marketing scientists who advise brands like Google, Kellogg's and Unilever, and research by the Ehrenberg-Bass Institute for Marketing Science.

Study options

Study options
This program can be done
On campus

Requirements

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission: 1. Recent secondary education. Meet any prerequisite requirements with a minimum grade of C- or equivalent and qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or complete secondary qualifications equivalent to SACE, or complete the International Baccalaureate Diploma with a minimum score of 24 points. Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects. 2. Higher education study: complete or partly complete a recognised higher education program at a recognised higher education institution, or complete at least four Open Universities Australia (OUA) courses at undergraduate level or above. 3. Vocational Education and Training (VET): complete an award from a registered training organisation at Certificate IV or above. 4. Work and life experience: qualify for Special Entry, or complete a UniSA Foundation Studies program or equivalent, or hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past. In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English. English language test: IELTS total 6.0. Notice: each country has extra specific requirements. Students can progress onto year 1 of this program (with credit exemptions), if they complete One-year Diploma of Business at the Eynesbury college - https://www.eynesbury.navitas.com/programs/one-year-diploma-of-business.

Career opportunities

Careers to consider: Advertising executive: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients. Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications. Digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives. Marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand. Corporate communication adviser: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing. Marketing assistant: supporting marketing managers and teams to drive advertising campaigns, create content and operationalise communications plans; assisting with promotional events and website updates; undertaking marketing administrative tasks. Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand. Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys. Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content. Sponsorship officer: managing and procuring sponsors for events and brand awareness activity; developing strategies to leverage sponsorships; executing sponsorship marketing including communications, branding and event planning. Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales. Public relations officer: planning publicity strategies and campaigns; writing and producing press releases; managing enquiries from the public, press and related organisations; building and sustaining a positive brand image.

Campus location

Adelaide , Australia

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