Retail Marketing

Retail Marketing

Bachelor degree
48 months
Application deadlines: April 30
Processing time: 30 days
Application fee: £20
Intakes: September
International tuition: £13,100
Domestic tuition: £1,820

Program overview

The Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. You’ll study Retail Marketing as a four-year single honours degree. Your first year will provide a background in business-related subjects, which will be taught alongside students from Marketing, Business Studies and Human Resource Management. In later semesters, core modules in retailing and marketing are studied alongside a selection of elective modules – building up your knowledge in everything from visual merchandising to and multi-channel marketing and supply chains. The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

Study options

Study options
This program can be done
On campus



  • PTE
School leavers are required to complete a Foundation Year for entry to the University. SQA Advanced Highers: AABB or equivalents. English Language Requirements: IELTS 6.0 with 5.5 in each skill Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill Pearson Test of English 54 overall with a minimum of 51 in each component IBT TOEFL 80 with no subtest less than 17 Trinity ISE II Pass overall and Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills

Career opportunities

The Retail Marketing course gives you a comprehensive range of analytical, problem-solving and professional skills. These are not only valued in the retail industry, but increasingly in other areas of commerce, education, government and non-profit-making organisations. The Retail Marketing degree can prove key in pursuing a specialised retail career or a more general management career.

Campus location

Stirling , United Kingdom

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