Sport Business Management

Sport Business Management

Bachelor degree
48 months
Application deadlines: April 30
Processing time: 30 days
Application fee: £20
Intakes: September
International tuition: £13,100
Domestic tuition: £1,820

Program overview

This Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility. You’ll study Sport Business Management as a four-year single honours degree. There are three key components to the course: sport management and technical expertise; business enterprise; and market awareness. Years 1-2 are designed to provide you with a broad grounding in the subjects of business, management and sports studies within the global environment. Years 3-4 provide you with theory and applications of sport business management including marketing, policy, event management and more. You’ll also have numerous opportunities to develop work-related skills at every stage of your studies.

Study options

Study options
This program can be done
On campus



  • PTE
School leavers are required to complete a Foundation Year for entry to the University. SQA Advanced Highers: AABB or equivalents. English Language Requirements: IELTS 6.0 with 5.5 in each skill Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill Pearson Test of English 54 overall with a minimum of 51 in each component IBT TOEFL 80 with no subtest less than 17 Trinity ISE II Pass overall and Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills

Career opportunities

The Sports Business Management course equips you to apply sound analytical techniques, scientific principles and management skills to address the challenges faced by sports-related industries. There are many opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business.

Campus location

Stirling , United Kingdom

You may also be interested in programs like