The program introduces you to contemporary marketing theory and practice, emphasising digital marketing as central to marketing practice today. The course assumes no previous knowledge of marketing but does require knowledge of computer programming. You will have the opportunity to study digital marketing and data analytics theory and practice in depth. The course draws on the latest marketing research to provide you with a highly-practical postgraduate degree. You'll also have the option to study topics such as social media, data visualisation, consumer research, and global marketing. This degree is ideal for computing or marketing graduates who wish to specialise in digital marketing or professionals in other fields who want to further their careers as highly-qualified digital marketers.

- A first or second-class honours degree. Alternatively, you may possess a professional qualification (or combination of qualifications) recognised as the equivalent of an honours degree. Applicants who do not meet these requirements may be considered by exception (normally following an interview) at the discretion of the programme leader - Knowledge of computer programming - A demonstrable interest in marketing or business if you have a computing background - If English is not your first language, English language qualification is needed.