Technology has created new challenges and opportunities for businesses: from their products and services, to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment. By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice.

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. For postgraduate taught courses, a Specialist Diploma and Baklavar will all be considered as suitable qualifications for entry depending on grades and subjects studied. For courses that require a UK 2:2, you must achieve a GPA of 3.9 out of 5.0.