The degree offers a comprehensive introduction to digital and social media as a social phenomenon and future career pathway. The degree is one of first media degrees in Australia to specifically focus on social media, is taught by content experts and industry practitioners and is well-recognised within industry. Graduates are technologically literate, analytically sophisticated, innovative and resourceful.

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level. The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.