You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.

Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia. In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science. You must be able to demonstrate skills in English to satisfy course entry requirements.