The UOW Bachelor of Social Science (Social Marketing) involves a common foundation of compulsory social science subjects in first year, followed by a major in Social Marketing. You will complement your degree with a minor study area from any field in the University offering cross-faculty enrolment. You can also study electives abroad, or stay local and undertake activities to build your cross-cultural communication skills. Foundational subjects in social science include human development and public health, human geography, sociology, psychology, research methods and statistics and interdisciplinary competencies. You will also begin your major in first year. During your second and third years you'll focus on Social Justice, Population Geography, Consumer Behaviour, Marketing Principles, Social Policy, Services Marketing, Strategic Social Marketing, and Marketing Communications & Advertising.

Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia. In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science. You must be able to demonstrate skills in English to satisfy course entry requirements. UOW accepts results in major international English tests, including IELTS, TOEFL, Pearsons, Cambridge, and OET. Previous study in English may also be accepted.