This specialisation enables you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills. You also have the option of undertaking a Master of Business (Double Specialisation) that allows you to select two specialisations and complete the course over two years full-time. If you have already completed an undergraduate degree in business or a related area you may be eligible to receive credit for prior learning for this course. If you are considering studying business administration at a strategic level and have relevant full-time work experience you should consider the Master of Business Administration.

A recognised Bachelors degree with an equivalent average mark of 50%; or a UOW Graduate Certificate in Business. Applicants with other relevant tertiary qualifications and/or substantial relevant professional or managerial experience will also be considered. You must be able to demonstrate skills in English to satisfy course entry requirements. UOW accepts results in major international English tests, including IELTS, TOEFL, Pearsons, Cambridge, and OET. Previous study in English may also be accepted.