Bachelor degree
48 months
Application deadlines: March 31
Processing time: 30 days
Application fee: CA$40
Intakes: September
International tuition: CA$17,519
Domestic tuition: CA$6,432

Program overview

Marketing majors will complete 12 credits in core courses in marketing basics, buyer behavior, customer analytics, and strategic marketing. Marketing majors will also take 18 upper-level credits among a selection customized to the area of marketing for which they would like to gain expertise. To further develop your expertise on a career path students may select from one of a series of marketing streams and complete suggested courses leading to an area of specialization. The holistic expertise gained will be highly valuable to future employers. Whether you are enrolled in a non-business degree program or are a non-marketing business major, a Minor in Marketing will allow you to add a critical skill needed in business. Earning a minor in marketing is an ideal choice for students who wish to acquire a marketing mindset which is a valuable tool to offer your business or future employer. Entrepreneurs, business, medical, legal and other professionals, certified trades people, art and graphic design experts and many others all need a solid understanding of marketing to grow their business.

Study options

Study options
This program can be done
On campus



  • Duolingo English Test
General admission requirements apply. English 12 with a minimum “C” grade, or equivalent. One of Principles of Mathematics 12, Applications of Mathematics 12, or Foundations of Mathematics 12 with a minimum “C” grade. The Duolingo English Test (only For Fall 2020 and Spring 2021) - 110

Career opportunities

There is an incredibly diverse range of managerial careers in marketing including: online and social media marketing management, not-for-profit marketing, advertising management, event and promotion management, brand and product management, retail management, sports marketing management, market research consulting, business development, sales management, and many other areas in marketing.

Campus location

Nanaimo , Canada

You may also be interested in programs like