The academic study of public relations and the media is very new and this MA puts us at the forefront of this development. Most of the MAs in Britain either focus on corporate public relations and are either predominantly practical or are theoretical courses that sit within more traditional mass communications curriculum and focus on the important area of political communications and the news media. Our MA is innovative because it combines theory and practice. We are a partner-member of the Public Relations Communications Association. Also innovative is our combined examination of the impact of public relations on the media and the use of public relations practices within media organisations including film, TV and other news organisations, with particular reference to their promotional cultures. This provides students with a broad and advanced understanding of the relationship between public relations and the media. We have experts teaching on the course with both theoretical and practical experience. This programme has grown out of the research interests and expertise of the team, giving it a distinctive character. The focus on PR within the media will range from that of large corporations to smaller-scale, alternative forms including ‘DIY’ practices employed directly by lower-budget producers via social media and other online channels, key areas of contemporary development in PR and marketing more generally.

Bachelor Degree) or Specialist Diploma, 4 years Bachelor degree (Baklavr) A minimum score of GPA 3.5/5 or GPA 5/10 (if ECTS Grading System) from a well ranked higher education institution.