Степень бакалавра
36 months
Application deadlines: No deadline
Processing time: 30 days
Application fee: A$80
Очно
Intakes: March, July, November
International tuition: A$31,600
Domestic tuition: A$10,958
Обзор программы
You'll learn:
*Consumer behaviour
Understand how people think and feel when engaging with brands and ultimately making a purchase.
*Advertising in the digital age
Learn persuasive online and offline techniques to deliver value for customers and organisations.
*Digital brand management
Create content to develop a brand using digital platforms and other strategic tools.
*Market research
Gather information about customers, competitors and other stakeholders to better understand your goals and objectives.
*Strategic marketing
Pull everything you have learnt together to be able to develop and deliver an effective marketing plan.
*Accounting, economics and finance
Gain the foundational knowledge you need to succeed in business.
Варианты обучения

This program can be done
В кампусе
Требования
Экзамены:
- IELTS
Entry into a Bachelor Degree program at La Trobe University requires completion of Australian Year 12 (or international equivalent) with a certain grade, and meeting subject pre-requisites (if applicable). Please check your course for details.
Entry into a Bachelor Degree program at La Trobe University requires completion of Australian Year 12 (or international equivalent) with a certain grade, and meeting subject pre-requisites (if applicable). Please check your course for details.
IELTS (Academic) score of 6.0 with no individual band score less than 6.0.
Карьерные возможности
*Account manager
Plan, resource and build strategy to maintain positive relationships with customers.
Improve processes and liaise with management to deliver value for your organisation.
*Advertising account manager
Liaise with clients and creatives to deliver on briefs to execute effective advertising campaigns.
*Marketing manager/Brand manager
Plan, organise, lead teams, budget and execute marketing strategies to deliver value for your organisation.
*Marketing analyst
Gather data from marketing activities.
Communicate outputs and identify opportunities with wider marketing teams.
Assess strategies for product delivery to mitigate risks.
Build and maintain positive relationships with all stakeholders including business customers.
*Digital marketing manager
Develop content marketing to earn channel reach through effective social media, mobile and other digital marketing campaigns.
*International marketing manager
Assess overseas markets and develop marketing strategy to successfully appeal to different cultures.
Местонахождение кампуса
Melbourne
,
Australia