Bachelor of Business (Marketing)

Bachelor of Business (Marketing)

Bachelor degree
36 months
Application deadlines: No deadline
Processing time: 30 days
Application fee: A$80
Full-time
Intakes: March, July, November
International tuition: A$31,600
Domestic tuition: A$10,958

Program overview

You'll learn: *Consumer behaviour Understand how people think and feel when engaging with brands and ultimately making a purchase. *Advertising in the digital age Learn persuasive online and offline techniques to deliver value for customers and organisations. *Digital brand management Create content to develop a brand using digital platforms and other strategic tools. *Market research Gather information about customers, competitors and other stakeholders to better understand your goals and objectives. *Strategic marketing Pull everything you have learnt together to be able to develop and deliver an effective marketing plan. *Accounting, economics and finance Gain the foundational knowledge you need to succeed in business.

Study options

Study options
This program can be done
On campus

Requirements

Exams:

  • IELTS
Entry into a Bachelor Degree program at La Trobe University requires completion of Australian Year 12 (or international equivalent) with a certain grade, and meeting subject pre-requisites (if applicable). Please check your course for details. Entry into a Bachelor Degree program at La Trobe University requires completion of Australian Year 12 (or international equivalent) with a certain grade, and meeting subject pre-requisites (if applicable). Please check your course for details. IELTS (Academic) score of 6.0 with no individual band score less than 6.0.

Career opportunities

*Account manager Plan, resource and build strategy to maintain positive relationships with customers. Improve processes and liaise with management to deliver value for your organisation. *Advertising account manager Liaise with clients and creatives to deliver on briefs to execute effective advertising campaigns. *Marketing manager/Brand manager Plan, organise, lead teams, budget and execute marketing strategies to deliver value for your organisation. *Marketing analyst Gather data from marketing activities. Communicate outputs and identify opportunities with wider marketing teams. Assess strategies for product delivery to mitigate risks. Build and maintain positive relationships with all stakeholders including business customers. *Digital marketing manager Develop content marketing to earn channel reach through effective social media, mobile and other digital marketing campaigns. *International marketing manager Assess overseas markets and develop marketing strategy to successfully appeal to different cultures.

Campus location

Melbourne , Australia