After completing the common School requirements, students will study a group of major core courses that distinguish the BACM from the other two SCM majors. The core courses are Creative Media Studio II (cinematography, sound and video post-production), Physical Computing and Tangible Media, Critical Theory and Socially Engaged Practices and Narrative Strategies and Aesthetics of Time-based Media for a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling. Beyond the School and major core requirements, students are free to take any elective courses from various areas such as animation, game, cinema and new media. These electives are meant to assist students in designing their own study paths based on their personal and professional objectives. All students undertake a research-based Graduation Thesis, which can be a creative art or critical writing project. Optional internships and overseas exchange programmes are also in place to provide students with networking experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence on a regular basis. Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide students with essential guidance and mentoring as part of their study plan.

Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM (1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity. Consideration may be given to employment records, travel and other examples of life experience. Applicants holding a 12-year school-leaving qualification or a partially completed sub-degree qualification may apply for admission to first-year studies in a Bachelor's degree programme. Applicants who have learned Chinese Language for less than 6 years while receiving primary and secondary education or learned Chinese Language for 6 years or more in schools but have been taught an adapted and simpler Chinese Language curriculum not normally applicable to the majority of students in local schools, can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language: • HKDSE Applied Learning Chinese “Attained” or above • GCEAL/AS Chinese grade E or above • GCSE/IGCSE Chinese grade C or above. Applicants whose entrance qualification is obtained in a language other than English will need a satisfactory score in TOEFL, an IELTS, or other acceptable English qualifications.