This major emphasises lateral thinking and understanding across professions to prepare graduates for an increasingly interdependent and integrated world. Students use technology as an artistic medium, generating learning in a progressive and interdisciplinary context that bridges art, science, technology and the humanities. The curriculum encourages creative and critical thinking in the domain of digital content, together with the successful expression of a socially engaged personal vision through various digital media formats. Graduates receive professional training in state-of-the-art facilities to prepare them for future careers in the use of art, science and technology in the creative industries, innovative education and cultural management. This major is especially designed for students who are not afraid to break down the barriers between the arts and the sciences. After completing the School requirements, students study the major core courses to acquire basic knowledge of the history and theory of media art and achieve basic competence in a range of creative media including photography, sound, video, programming, electronics and installation. Students also take basic courses in scientific thinking that have been especially designed to help creative professionals appreciate the scientific process. These courses cover basic physics, biology, chemistry and mathematical concepts and methods with an emphasis on scientific research/visualisation methods and the integration of art, science and culture. Students are free to choose from a comprehensive list of elective courses from various areas such as animation, game, cinema and new media. All students complete a Graduation Thesis, which can be a creative art project. Optional internship programmes are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students have regular exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence. Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.

Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Consideration may be given to employment records, travel and other examples of life experience. Applicants holding a 12-year school-leaving qualification or a partially completed sub-degree qualification may apply for admission to first-year studies in a Bachelor's degree programme. Applicants who have learned Chinese Language for less than 6 years while receiving primary and secondary education or learned Chinese Language for 6 years or more in schools but have been taught an adapted and simpler Chinese Language curriculum not normally applicable to the majority of students in local schools, can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language: • HKDSE Applied Learning Chinese “Attained” or above • GCEAL/AS Chinese grade E or above • GCSE/IGCSE Chinese grade C or above. Applicants whose entrance qualification is obtained in a language other than English will need a satisfactory score in TOEFL, an IELTS, or other acceptable English qualifications.