This programme is suitable for: those who are interested in starting or further developing their business careers in marketing; those who intend to improve their analytical skills in making marketing decision; those who plan to pursue higher academic qualifications such as a PhD programme; those who have a strong background in a professional area (e.g. finance, engineering) but still want to enhance their understanding of customer behaviour and grasp more market opportunities to expand their businesses. After completing this programme, students should be able to: acquire advanced knowledge of marketing philosophy, principles and techniques; develop critical awareness of contemporary strategic marketing issues from international perspectives; apply analytical tools including state-of-the-art software commonly used in marketing to respond operationally in dynamic, complex marketing environments and to make sound marketing decisions; develop a keen social conscience, through application of high ethical standards in the field of marketing.

Applicants must: hold a recognized bachelor's degree, or equivalent. preferably possess over 2 years of working experience in business. Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also meet the minimum English proficiency requirement.