As your freshman year draws to a close, you’ll take an important professional step and declare a concentration in one of seven principal fields of business. D’Amore-McKim students who concentrate in Marketing will be prepared for promising careers in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. Product design, research, pricing, packaging, transportation, advertising, selling, and servicing: marketing impacts every one of these essential aspects of business. In your coursework, you’ll develop a deep understanding of the role marketers play in business and gain detailed insight into various aspects of marketing processes; including strategy, buyer behavior, market research and analytics, digital and mobile media, marketing communications, sales, services, and new product development. You’ll explore the changing economic, political, legal, ethical, and cultural contexts in which marketing strategies must be developed.

If you’re applying from a high school outside of the United States: please read the International Applicants page English Proficiency: All students, regardless of citizenship must demonstrate English language proficiency when applying to Northeastern. You can meet the requirement if: English is your native language. You have lived, and studied, at a high school for 4 consecutive academic years, in the United States or another majority native English speaking country. You submit, along with your application, official test results directly from the testing agency for one of the following English language proficiency tests: TOEFL iBT IELTS Academic PTE Academic C1 Advanced or C2 Proficiency