Application fee: €900
Intakes: February, September
International tuition: €9,400
Domestic tuition: €9,400
Students upon graduation should be equipped with: global economic and managerial issues as they relate to strategic decision making; contemporary issues of marketing, including the phenomenon of new media and social media; the current interpretation of brands and entertainment marketing; how CSR, responsible and ethical marketing can add value to profitable business strategies; appropriate techniques to deal with complex issues critical to the success of multinational firms.
This program can be done
Relevant bachelor's degree, TOEFL, IELTS.
Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research. Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.
Budapest , Hungary