Product designers are key to innovation in the modern world. As technological competence spreads globally, businesses are placing greater focus on achieving market success through design. Graduates understand and drive innovation in many spheres of life, especially those involving design and technology, its application or assessment. Students may consider career areas such as product design, interaction design, medical device design, furniture design, technical marketing, customer development and user experience, new product development, design management, technology business management and many other design disciplines. Some graduates continue their studies and we currently offer the following award-winnig postgraduate course: MSc Design Innovation