In the tradition of Milano Fashion Institute the figures are therefore 'hybrid', multidisciplinary, able to put themselves in a proactive way as intermediaries' between purely creative profiles, the managerial profiles and, finally, communication profile. Therefore, different professional areas of interest are identified, representing the ideal connection between the creative ideation of the products and their integration in managerial processes at company level, brand and business units. In particular, the following junior profiles are identified within the Design, Events and Beauty sectors: Junior Brand Manager, for the management and planning of the characteristic brand processes of the design, wellness and lifestyle sectors. Junior Marketing Manager, for the design and management of marketing processes and customer relationship management. Junior Merchandiser, for the management and implementation of strategies and techniques for the construction of collections architectures, in the lifestyle, design, and wellness sectors. Junior Product Manager, for the management of product development processes, from physical products to services, to experience, in line with the business development strategies. Junior Licensing Manager, for the joint coordination, together with the product management team, of brand extension projects, both within licensee companies of different sectors (lifestyle, design, cosmetics), and within fashion companies that implement brand extensions strategies. Art Director Assistant, for creative supervision of both experiential and product projects, starting from the definition of concepts, contents, visual and aesthetic-design aspects. Trend Analyst, for the identification and understanding of contemporary, established and emerging trends, from marketing to trend forecasting as input for the definition of business development strategies. Event Designer, for the creation, design and conceptual development of brand events and experiences, including retail, in the various sectors with high symbolic content and not only. Event Manager, for the management of the project management processes and the coordination of the organization of events and trade shows, with responsibility for the technical, logistical, creative aspects, and related activities of brand building, marketing strategy and communication strategy. Digital Content Manager, for the management and design of digital content and storytelling strategies, related to a product, an experience, a collection, or a brand, in coordination with the marketing team.