MPhil in Marketing and Digital Business

MPhil in Marketing and Digital Business

Master degree
24 months
Application deadlines: 12 July
Full-time
Intakes: October
International tuition: €5,100
Domestic tuition: €5,100

Program overview

The combination of marketing, business, and digital presents itself as the differentiating aspect compared to other offers at MPhil level. With the skills acquired during this training, the student will be able to develop and operationalize business strategies capable of meeting the challenges of the digital economy. The content reflects this innovative approach combining key themes for strategic design - such as strategy, consumer trends, strategic and operational marketing and brand management - with themes that enable the strategy to be implemented - such as integrated communication in digital media, marketing Intelligence, analytical marketing, digital labs, and e-commerce.

Study options

Study options
This program can be done
On campus

Requirements

Bachelor level degree in Management, Economics or any related area English language requirements Evaluation of the CV An interview (live or Skype)

Career opportunities

Jobs related with the marketing and digital areas of public and private, for-profit and non-profit organizations, namely: definition of blend strategies (online and offline) digital communication digital marketing social media management customer relationship management (CRM) e-commerce management data-mining and consumer analysis

Campus location

Porto , Portugal

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