QUT's marketing major builds from a first-year unit introducing basic elements of the discipline to units developing knowledge in marketing research, management and communication, to units focussed on special applications such as eMarketing, services marketing and international marketing. Tools such as market and consumer research, product design, promotional, pricing and distribution strategies will be studied to give a depth of understanding of marketing.

Australian Year 12 equivalency English: Academic IELTS 6.5 with no individual band below 6.0, Internet-based (IBT) TOEFL: a score of 79 (Writing 21) Pearson PTE Academic 58 overall with no individual skill below 50