As the language of business, accounting plays a significant role in generating data for organizations. Now accounting needs to play a more significant role in applying the data with in-depth analysis. The advancement of technology shifts accounting's primary engagement in collecting and recording data about business transactions, which generate useful information for stakeholders, such as investors, creditors, regulatory agencies, consumers, and employees, to data analytics. The emergence of new technologies provides opportunity for accounting to perform in-depth analysis in self-generated financial information as well as non-financial information. Accounting is endowed with the potential competitive advantage deriving deep understanding from the data generation process, which contains transactions originated from the scratch. Combing the adoption of powerful data analytical tools and insightful understanding of data itself, accounting analytics would equip organizations to confront the challenges that emerging in the era of big data, and would optimize decision making in even better, quicker and smarter ways. To nurture business professionals who are capable of coping with the increasingly complex and global business environment in Mainland China, at our accounting programme, data analytics is integrated into accounting curriculum. TWO Concentrations: Professional Accounting Accounting Analytics

A Bachelor's degree from a rebognized university with an average grade of not lower than "B" (3.0 or 80/100); or equivalent. All applicants must submit one of the following original sore reports/certificates within the validity period for assessment. -English proficiency -have a degree from a university in Hong Kong or an English-speaking country; or -have obtained a recognized professional qualification awarded in Hong Kong or an English speaking country; -or equivalent.