The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns. Through your courses, you acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. During a field placement, which is part of the second semester, you will be able to work in a collaborative environment in the real world. The program focuses on five key areas: Creative strategy, Digital storytelling, Brand engagement, Entrepreneurship, Emerging platforms. You’ll also learn new technologies and platforms that keep you informed about recent innovations in the digital creative field.

Three-year college diploma or university degree. Most programs will consider applicants with partial education (two years) combined with two years of work experience relevant to the program.All candidates must attend a mandatory Creative and Digital Strategy program admission session, where they will: Complete a questionnaire to help us assess suitability for the program and industry Complete a writing assignment Submit an up-to-date resumé