Students will take a number of key management based modules, with a specific focus on electronic commerce. Digital Business equips students with a strong conceptual foundation by studying in detail the concepts underpinning the electronic marketplace and the associated business, technological and societal implications. Students will analyse and select the most appropriate business modelling tool or technique for problem situations in Business Process Innovation. Students will have the unique opportunity to learn and practice the skills and expertise involved in the successful commercialisation of new ICT technologies by developing a commercialisation plan for a product, process or service idea in E-Commerce and Entrepreneurship.

For admission to the M.Sc. in Electronic Commerce (Business) candidates must hold a second class honours, grade 2 (H2.2) degree or an equivalent international qualification in any discipline. Candidates who are non-native speakers of English must satisfy the University of their competency in the English language.