The Marketing, Innovation and Technology degree will teach you how to bridge the phase between the invention of a technology and its emergence on the market, sometimes called the “innovation gap”. You’ll develop an entrepreneurial outlook, served by knowledge of web design, industrial design and communications, and an understanding of the processes involved in new product development. You’ll be introduced to a range of technologies including ICT, social media, emerging life sciences and biotechnology. The programme is run by DCU Business School, together with the Faculty of Engineering and Computing and the Faculty of Science and Health. The BSc in Marketing, Innovation and Technology degree prepares you for a career in the marketing of high technology products and services. You'll learn to anticipate and respond to consumers needs, and to develop and market new innovations in a way that makes sense in today's marketplace. By the end of your four years you’ll have gained: An in-depth understanding of marketing techniques. A core grounding in science and technology. Knowledge of web design, communications and industrial design. An entrepreneurial outlook. An understanding of the processes involved in new product development. You’ll learn through lectures, case studies, research projects, and from the vast knowledge of visiting practitioners. You'll also do a one-year INTRA work placement in Year Three, which will give you the unique opportunity to experience the relevance of your study in the real business world.

A minimum of six Leaving Certificate subjects at Grade 06/H7, to include the subjects English OR Irish AND the subject Mathematics. In addition, applicants must present at least two subjects at grade H5. In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.