Participants follow an extensive analysis of style, understanding how language, visual image and sound can influence emotions and consumer behaviour, defining and disseminating fashion ‘trends’ as inspiring ideas not only in clothing, but also for accessories and all areas of the luxury and creative industries. Taking a look at historical and contemporary examples of fashion, image and photography, participants learn how to incorporate and captivate the magic of fashion and luxury in videos, web platforms and through social networks.

completed application form (for BA [Hons] degrees either on UCAS or directly); signed personal statement; 2 passport-size photos; copy of a high-school diploma or school certificates (for the three-year courses); or notarized copy of high-school diploma or equivalent certificate** and its official translation in English, if in a language different from English (for the BA (Hons) degree courses at the London and Paris schools); Candidates must meet a specific standard of study (that can be checked on www.mmu.ac.uk/international, indicating country of education). Students from the UK are required to have a minimum of 80 UCAS Tariff Points (or equivalent), for example: 2 A-Levels BB or 3 A-Levels CDD and a GCSE pass in English (or equivalent). French students are required to have a baccalauréat. Italian students must have a high-school diploma. All students who pass the Foundation Year in Milano, or the Foundation Year in London (last intake January 2019 in partnership with Study Group), are also eligible to progress. copy of a personal passport; non-native English speakers need to provide a copy of an official English language certificate: the English language test score should be at least B2 at CEFR level – IELTS overall score of 6.0 with no elements below 5.5* – only for the Paris and London Schools; completion of an entry test; an aptitude interview (only for AFAM courses recognized by the Italian Ministry of Education); applicants of creative programmes are requested to submit 6 self-produced Creative Ideas: these can be anything that visually describes their inspiration and the area of study that they have chosen. They can be submitted in the form of sketches, drawings, photographs, moodboards and collages (the 6 creative ideas might also be a mix of these).