Starting from essential and conceptual hand drawing techniques, participants begin to develop fashion designs and learn how to further advance their own design ideas from creative research. They are shown how to investigate important topics in today’s apparel and fashion retail environments, including sustainability and environmental issues, and are introduced to existing and emerging technologies that inform fashion design. From an analysis of clothing manufacture through deconstruction, participants study the language of couture composition and ready to wear, progressing through various stages of the design process from the proposal of a fashion illustration, pattern making and construction, right through to the finished garment. While designing fashion collections and creating garments, participants are introduced to the main principals of marketing and understand the global luxury consumer, in order to recognise and create specific communication strategies for the fashion market. They will learn how to identify and define their own individual collections, and further develop them by considering aspects of range planning, pricing, product development, and the organisation of manufacturing processes.

completed application form (for BA [Hons] degrees either on UCAS or directly); signed personal statement; 2 passport-size photos; copy of a high-school diploma or school certificates (for the three-year courses); or notarized copy of high-school diploma or equivalent certificate** and its official translation in English, if in a language different from English (for the BA (Hons) degree courses at the London and Paris schools); Candidates must meet a specific standard of study (that can be checked on www.mmu.ac.uk/international, indicating country of education). Students from the UK are required to have a minimum of 80 UCAS Tariff Points (or equivalent), for example: 2 A-Levels BB or 3 A-Levels CDD and a GCSE pass in English (or equivalent). French students are required to have a baccalauréat. Italian students must have a high-school diploma. All students who pass the Foundation Year in Milano, or the Foundation Year in London (last intake January 2019 in partnership with Study Group), are also eligible to progress. copy of a personal passport; non-native English speakers need to provide a copy of an official English language certificate: the English language test score should be at least B2 at CEFR level – IELTS overall score of 6.0 with no elements below 5.5* – only for the Paris and London Schools; completion of an entry test; an aptitude interview (only for AFAM courses recognized by the Italian Ministry of Education); applicants of creative programmes are requested to submit 6 self-produced Creative Ideas: these can be anything that visually describes their inspiration and the area of study that they have chosen. They can be submitted in the form of sketches, drawings, photographs, moodboards and collages (the 6 creative ideas might also be a mix of these).