You'll learn: Marketing management Learn the key components of marketing management, planning and strategy formulation. Customer relationship management (CRM) Understand the practices, strategies and technologies that companies use to manage and analyse customer data. Digital marketing Explore and implement the most up-to-date strategies for social media, search and mobile marketing. Market research Examine the role and scope of market research activities within national and international marketing companies.

Academic entry requirement The minimum entry requirement is successful completion of an Australian Bachelor degree (or its equivalent). Prior learning developed through relevant work experience or professional accreditation, where it is deemed to be at least equivalent to that obtained through a Bachelor degree, may be considered. In making an offer to an applicant, the University will give consideration to a range of factors to determine whether an applicant has demonstrated the capacity to work at a Master's level, including academic record, English proficiency, and/or employment experience. (Optional) The Bachelor degree (or equivalent) must be deemed cognate to gain entry to a 1.5-year Master degree, otherwise, the applicant will be considered for a two-year Master's degree program. English language requirement IELTS (Academic) score of 6.5 with no individual band score less than 6.0.