Classes are dynamic and interactive: most aspects of the curriculum are taught through practical, real-world assignments and exercises, which cultivate teamwork, superior communication, and analytical skills. Our research-oriented faculty employs a rich repertoire of cutting-edge expertise to prepare students to evaluate consumer motivations and behavior in the increasingly technological marketplace, make strategic decisions regarding product design, branding, distribution, pricing, advertising and promotion, sales, customer service, and other elements of the ever-changing and increasingly globalized commercial market.

Incoming freshmen must have a solid B average (3.0 or 82-85 grade point average) and an average SAT of 1000 (Critical Reading and Math combined) or ACT Composite of 20 or above. Transfer students must have completed more than 24 college credits. A minimum college G.P.A. of 2.0 is required for application review. If you have completed fewer than 24 credits, you must also submit high school transcripts and SAT/ACT scores. TOEFL/IELTS.