Engaging effectively with customers, partners and the wider community is a vital part of business for most organisations. Public relations and social media experts research, design and implement campaigns, help drive the strategic direction of organisations and ensure that messages reach their intended audience by using the most appropriate communications channel. Studying public relations and social media opens doors to a wide range of exciting careers, including public affairs and lobbying, integrated marketing communications, internal communications, event management and even crisis management. The Public Relations and Social Media major prepares students for industry through a range of public relations, advertising and social media units that cover both domestic and international contexts. These areas are complemented by the opportunity to undertake production units in areas such as screen, radio, web design, journalism and non-fiction writing. Together this major offers students practical experience in public relations underpinned by strong critical enquiry.

For students from overseas, Macquarie uses an international selection rank to determine the minimum eligibility requirement for each undergraduate course. This rank has been converted into equivalent scores for various recognised international high school qualifications and university entrance examinations, including global qualifications like the International Baccalaureate (IB) and GCE A-Levels. All applicants for undergraduate coursework studies at Macquarie University are required to provide evidence of proficiency in English.