In this program, you will experience a variety of interactive learning and teaching approaches, both face to face and online, with an emphasis on industry relevant and creative outcomes. The degree has three distinct focuses: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking. You will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.

Completion of secondary school comparable to Australian Year 12 or equivalent academic achievement. IELTS: minimum score of 6.5, with no subscore less than 6.0 or TOEFL: a minimum score of 580 or Internet-based (IBT) TOEFL: a score of 79 (with minimum score of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing) or Pearson Test of English (Academic): an overall score of 58 with no score less than 58