This Bachelor's programme will develop your skills in research, design, and management, enabling you to discover where your own strengths lie. Here are some examples of capacities in which you might be working in your future role as a: Researcher: as a university researcher you might look into how people behave when a robot takes over some functions. How do people react and what kind of features should the robot have? And how can speech recognition be integrated effectively into a robot? Designer: in the entertainment industry there is a growing need for ‘serious game’ designers (meant for training, education and public interest purposes). Among the most needed are specialists in storytelling, styles & visuals or interaction, and those with experience in the design of ‘serious game’ tools. Manager: you might find a job as a Creative Engineer in the R&D department of a major multinational, where you would be managing a team of engineers working on the products of the future. You and your team would need to ensure that the products are aesthetically appealing and that they address human needs, and you would need the business acumen to be able to promote your products’ benefits based on their underlying ideas.