The degree offers a comprehensive introduction to digital and social media as a social phenomenon and future career pathway. The degree is one of first media degrees in Australia to specifically focus on social media, is taught by content experts and industry practitioners, and is well-recognised within industry. Graduates are technologically literate, analytically sophisticated, innovative and resourceful. By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own, across and between other disciplines. These creative intelligence competencies enable graduates to navigate across a rapidly accelerating world of change.

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level. Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication (Digital and Social Media). The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.