The course is designed to provide students with entrepreneurial skills and knowledge in a flexible and modular structure which is academically rigorous but also practical to enable the development of future entrepreneurs and innovators. Students with commercial or social venture ideas who want to develop their business and entrepreneurial skills and knowledge benefit from studying this program. The flexible modular structure of the program allows students to study the program in stages while developing and working on their entrepreneurial or innovation project. Students also have access to a project space, a mentor program and non-award-based master classes and events with entrepreneurs and other relevant industry practitioners who provide reality and rigour to supplement their classroom study.

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies. Applicants also require: a minimum grade point average (GPA) of 2.75 out of 4 with less than 10 per cent fail grades, or a Graduate Management Admission Test (GMAT) overall minimum score of 550 with verbal 25, quantitative 35 and AWA 4.0. Applicants with a Graduate Certificate in Commercialisation (C11251), Graduate Certificate in Entrepreneurship (C11252), or Graduate Certificate in Venture Acceleration (C11253) must have completed it with at least a credit average. An interview process may also be required. The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.