This program is designed to prepare next generation leaders in Digital Marketing by integrating Digital Marketing with a strong Management component. This approach transforms graduates into leaders who have a broad understanding of the digital marketing opportunities and will design data-driven actions to create impact. Students are equipped to be effective in their roles by understanding success cases and push boundaries by engaging with cutting edge tools and techniques. This MSc empowers students to build knowledge and skills that employers are demanding from the new generation of marketing managers within the digital economy.
The programme offers an opportunity for participants to develop critical thinking skills and attitudes, along with a balanced knowledge (in terms of depth and width) of up-to-date theories and practices that organisations in any industry demand from modern managers and marketing executives.