Intensive, hands-on, industry-approved advertising media management courses provide you with the fundamentals of media management while focusing on consumer-driven communication channel choices (such as mobile platforms) for advertising messages. In this School of Communications, Media, Arts and Design Graduate Certificate program, you: Develop an expertise in reaching target audiences with a creative message. Build your business and negotiation skills on behalf of advertising clients to achieve strategic results. Expand your knowledge of emerging media. Master your knowledge of industry-specific syndicated research databases and software. Complement your in-class education with a 14-week industry field placement.

College diploma or university degree in any discipline Partial post-secondary education (minimum 2 years / 8 credits) and relevant work experience. Attend a mandatory program admission session where applicants will: Complete a basic mathematics test Complete a writing assignment Answer a questionnaire to help us assess suitability for the program and industry Submit an up-to-date resume