Marketing (Diploma)

Marketing (Diploma)

Diploma
24 months
Application deadlines: May 31, September 30, January 30
Processing time: 30 days
Application fee: CA$100
Full-time, Part-time
Intakes: Fall, Winter, Summer

Program overview

In these marketing courses, students get skills they can take to market. They'll learn to devise marketing strategies, design promotional campaigns, and use marketing techniques that incorporate the latest in customer relationship management and corporate social responsibility. Students will learn how to do market research and the latest trends in e-Marketing. Most of all, they'll learn to think with the mind of a marketer. Douglas instructors have MBAs and other graduate degrees, plus extensive experience marketing on the front lines of business, which they bring to the classroom. They'll engage students in class discussion, simulations and projects that are relevant and connected to the real world.

Study options

Study options
This program can be done
On campus
Part-time

Requirements

Exams:

  • IELTS
  • PTE
  • TOEFL iBT
General requirements: All applicants for admission to the College must satisfy at least ONE of the following criteria: BC secondary school graduation (or the equivalent in another school system); One course short of BC secondary school graduation; 19 years old by the end of the first month of the first semester of attendance; 17 years old on the first day of the first semester of attendance and has not been in school for at least one year; Completion of a certificate or equivalent from a special needs program and has been in school for 12 years. English Proficiency Requirement. All applicants to the College must demonstrate proficiency in English by providing proof of ONE of the following: Douglas College English Assessment; LPI - minimum essay score 4; TOEFL iBT - minimum score 83; IELTS - minimum overall band test score 6.5 (academic module only); EIKEN Practical English - minimum placement of Grade 1; CAEL - minimum overall and essay score of 60 (computer or paper based); Cambridge English CAE- minimum score 75 or "B"; Cambridge English CPE - minimum score 60 or "C"; Canadian Language Benchmark (CLB) Level 8 in each of Listening, Speaking, Reading and Writing; Pearson Test of English (PTE) Academic - minimum score of 56. Language School Pathway Options: Completion of the Advanced Level of the University Preparation program at EC English Language Centers (ECAD); Completion of Level A2 of the University Pathway program at Int’l Language School of Canada (ILSC); Completion of Level 16 (Pathway 3.3) of the Academic pathway program at Int’l Language Academy of Canada (ILAC); Completion of highest level course ELS level 112 with ELS Language School; Completion of VGC International College Advanced University Preparation course level 7 with 75% or higher; Completion of Kaplan International Centres Common European Framework of Reference (CEFR) Level C1. The full list of extra requirements is on the web-site. Note: Students who do not meet any of the above requirements may apply for admission as a "special student”. Students are urged to discuss their situation with the Registrar and/or a College counselor. Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration.

Career opportunities

Employment opportunities in marketing and sales are numerous and wide-ranging. New international career opportunities for marketers are emerging as British Columbia becomes linked with Pacific Rim countries. Most graduates find entry-level management trainee positions in retailing, financial marketing, or industrial sales. Because marketing plays such a central role in business success, advancement to middle and senior management is a realistic goal for students who apply themselves in these positions.

Campus location

New Westminster , Canada

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