During the programme the student will develop an understanding of digital media theory, including issues of content and form, acquire a command of the concepts and practices in digital text, image and sound manipulation, and multimedia authoring. learn to design, develop, and manage a diverse range of creative multimedia projects. Also the student will participate in many group-based projects, reflecting the media design and production industries that this programme prepares graduates for and developing your skills in effective and creative teamwork.

A minimum of six Leaving Certificate subjects at Grade 06/H7, to include the subjects English OR Irish AND the subject Mathematics. In addition, applicants must present at least two subjects at grade H5. The University does not award points for the subject of Mathematics (Leaving Certificate - Alternative or Foundation Level). This subject will be accepted for admission purposes into the University for the following course.