The whole Art History & Culture course has a strong cultural perspective and an intense calendar of field trips to museums, galleries, exhibitions, sculpture parks, and art institutions in Firenze and the surrounding regions. Enhanced artistic knowledge and professional art training is provided via the collaboration with Istituto Marangoni’s Paris-based partner Atelier de Sèvres, the professional studio and art laboratory preparing participants portfolios for entry to the most prestigious art colleges, and for careers in the world of art.
Learn how to put together a successful collection range – from the design showroom to the store; the fashion buyer decides what will be on display next season and operate within a new fashion environment. They plan the purchasing of seasonal items, identify upcoming trends and choose the right product and brand mix. Fashion buyers are the main drivers in the global fashion retail industry, a pivotal area and influential role in any successful fashion business.
The course provides in-depth knowledge of branding, luxury management, marketing, finance and technology specifically for the fashion and luxury goods industries through industry-linked projects and competitions. The course addresses both areas; luxury branding together with business management and organisation skills.
The course looks at current issues in the industry including ethics, sustainability and new media digital marketing (virtual platforms, e-commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry and business management today. Key focus is also given to competitor evaluation and analysis techniques. You can study also in Firenze.
The course explores trends, stock mix, the buying calendar, range planning, pricing strategies and profitability, all crucial when planning the purchase of a seasonal fashion collection. Excellent negotiation techniques with suppliers are fundamental, together with issues in pricing, merchandising, budgets, JIT ordering, distribution channels and supplier lead times.
This dynamic course investigates ways to create the ‘buzz’ that is necessary to increase brand awareness, while also respecting brand image and any constraints of an assigned brief, or communication budget.
The course moves through key aspects of illustration and graphic design techniques including the study of form, colour, pattern drafting and draping, and an accurate analysis of clothing manufacturing techniques. With a solid base in the fashion system participants are introduced to many aspects of the industry, not only in the principles of fashion business, brand identity, positioning and marketing, but also interpreting art and craft in fashion, production, retail, consumer habits, and trends.
The course moves through key aspects of illustration and graphic design techniques including the study of form, colour, pattern drafting and draping, and an accurate analysis of clothing manufacturing techniques. With a solid base in the fashion system participants are introduced to many aspects of the industry, not only in the principles of fashion business, brand identity, positioning and marketing, but also interpreting art and craft in fashion, production, retail, consumer habits, and trends.
The course forms multi-skilled designers, fully qualified in the latest fashion and accessories design techniques and approaches. Covering shoes, bags, and fashion collection design, the course nurtures creativity and individual style, while also responding to new demands and trends in the fashion and luxury market.
This three year full time course forms multi-skilled designers, fully qualified in the latest fashion and accessories design techniques and approaches. Covering shoes, bags, and fashion collection design, the course nurtures creativity and individual style, while also responding to new demands and trends in the fashion and luxury market.