Study a Bachelor of Arts (Digital Media) at UC and you will: identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context systematically and critically analyse digital and interactive media works and production processes, and efficiently communicate your evaluation create advanced digital media artefacts and systems which combine multiple media forms using advanced technical skills and knowledge discuss the concepts, theories and knowledge related to digital and interactive media and apply this knowledge to improve technical production processes work effectively in production environments which mirror those found in digital and interactive media workplaces.