Study a Bachelor of Business (Marketing) at UC and you will: integrate theory and practice in marketing and articulate the impacts of recent developments within the field critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments analyse and apply a range of contemporary approaches to business innovation and organisational change develop experience of professional management in work and organisations, demonstrating creativity and initiative in new situations apply a range of ethical, socially responsible and sustainable solutions in a changing business environment reflect upon levels of personal autonomy and accountability associated with the decision-making process locate and evaluate a range of research frameworks and skills within the field of marketing.

Admission Requirements Normal UC requirements for admission to an undergraduate course. The normal UC requirements for admission to undergraduate degrees are based on an entrance rank. A rank can be achieved by the following means: Year 12 ATAR other Australian Qualification work Experience overseas Qualification English Language Requirements: Academic IELTS of 6.0 or equivalent, with no band score below 6.0